This video hits a little close to home … he is my step-brother and our Accounts Payable, Lisa Reader’s son. Decided we would enjoy a little music today. Enjoy.
Fun Friday Video
Updates from Joel
This week my wife and I are exhibiting at Macworld in San Francisco, California at Booth 312. If you are attending, please visit with us – you won’t be disappointed. You might wonder what product are we displaying at Macworld?
If you have followed Apollo, you will have noticed a few changes over the last three years. We have started a few additional companies and several departments at Apollo and Blue Pony have all contributed in launching these companies. We now have four companies that are somewhat interrelated, as they use a lot of shared resources. To many this might seem a little confusing. To me this is a wonderful creative formula that feeds off each other. We can mix and match ideas based on each company’s needs. We can test ideas in one area and apply them in another. Since Apollo is a 20 year old company there is a little more resistance for big changes but changes tested and proven with a startup is low risk.
An example of this is a classifieds site we started, jasperdaily.com. I was always disappointed by Craigslist in the graphic layout and user interface. We decided to test overseas programmers, (continue reading…)
Featuring … the Friday video
Todays video is showing a little what goes on at Apollo as far as testing equipment. Joel was walking around and shot this quick video. Enjoy your weekend!
Create a Romantic Atmosphere for Valentine’s Day
Check out all our lovely gobos that would look great for your Valentine events. Pair them up with our romantic gel colors to enhance the atmosphere. Click here to view our Valentine’s Day Flyer!
Dimming LEDs
I just read with great interest an article where some well known NYC designers were discussing the new lighting tools that are available. There was an interesting thread of concern that I noticed. When you dim LED sources, they loose the warmth that an incandescent source (amber or red shift) had. As I pondered this, I realized that it seems that the arts and entertainment lighting designers have very different priorities that any single current LED source unit will not solve. In the “good ol’ days” we could light just about anything with a PAR can, ellipsoidal, Fresnel, striplight or scooplight. The common denominator in these fixtures is the incandescent lamp that was in the 2300 to 2600 degree color temperature range. The rock and roll designer could crank up the lumens and be quite happy. The higher end theatrical or opera designer had the same capability but could also drop the intensity down to give the rich, warm glow that an interior scene might need. On the other hand, the low end small theatre lighting designer could buy R40 floods and clip lights to create enough light for any given scene.
I am fascinated by the melding of art and technology. Working for a manufacturer, I often ask designers what they want in fixtures. They love the “any color I can dream up” in LED fixtures. As well, the powering of an entire electric with one cable and daisy chained DMX control. BUT when they dim the lights down for a subtle warm scene, things get tricky. Apollo has a Spotlight Profile Zoom that uses a 50 watt LED source. This unit has GREAT intensity that is brighter than it’s 300 watt incandescent brother. We are offering the fixture in 3 different color temperatures, 5700, 4000, and 3000 degrees. This will give you subtle warms for matching incandescent sources and also allow you to match cooler fluorescent or daylight color temps. However, it won’t be able to match the reddening of the lamp when dimmed. These are concerns that come with the new technology along with abrupt fade outs as the LEDs don’t have cooling filaments. “Fader lag” is also something that makes a design look and feel different. Will LED sources replace incandescent sources in entertainment? YES, in some cases where brightness and flash are the goal. I truly feel that incandescent sources will still be around for many years whether it is because of the cheaper cost of the fixtures and lamps or because they have certain characteristics that are desirable in low light scenes. As we all stand back and watch the technologies evolve, we need to keep asking for the stars, the moon, and the sky until those dreams are met BUT be ready to wait a bit as these new technologies catch up to what you want.
FREE Passes to PLASA Focus in February
We have FREE attendee passes to the first-ever PLASA Focus coming up February 22-23 in Austin, TX. Expectations are high, and we are looking forward to being apart of the show. Apollo will be showcasing the newest LEDs on the market in booth #413.
Be sure to use this link to register for FREE passes to attend! See you at the show!

Where is lighting going?
By now, you know that we are adding more and more LED source fixtures. We feel that it is the future (and the present) in entertainment lighting. Here is a very interesting article asking leading designers from various fields about their opinions on where lighting is going. Take some time and read it.
http://www.metropolismag.com/story/20111215/leading-luminaries
Reliable, Affordable and Colorful … New LEDs Available!
We are excited to announce 2 new LED units that are now available, the Multiform HP3-90 and HP5-70! Both units are IP20 rated but also available in an IP65 version. IP20 MSRP is $595.00! The LEDs include genuine Neutrik™ powerCON power in and out connectors, are flicker free for TV-camera compliance, have a robust diecast body with UV-resistant PE powder coating, and much more!
The HP3-90 is a 90 watt RGB unit and and the HP5-70 is a 70 watt RGBAW unit.
Two great units that are reliable, affodrable, and colorful!
