Apollo is proud to be involved with a large project in centrally located Memphis, TN. The project is a result of Crosstown Arts mission and the grant recipient, Robin Salant, from their latest MEMFEAST event, where attendees voted on an art project to breathe new life into the Crosstown Building.
The temporary installation features vibrant Apollo Gel in several thru-lit windows in the body of the building. The colors chosen were AP7450 Golden Amber, AP8800 Sassy Pink, AP6300 Neon Yellow, and AP4900 Island Blue.
The launch event on September 16 was attended by over a thousand Memphians, including two television stations (Fox13 and WREG). You can follow the project at facebook.com/crosstownlights.
The second and final phase of the project includes a solar-powered light installation in the building’s water tower and is to be lit October 22 at 9:00 pm.
